Phone Books - Old SchooL?

Having a client affiliate thats a leading phone book Publisher has absolutely nothing to do with the views of this marketer. (At least I think it doesn't) One of the leading things I have to hear when I start my canvas for more clientele is how much of a dead resource the phone book is. "Oh, everyone uses the internet", "Oh, I can find assistance on my cell phone". It surprises me to hear all this because people's dependability of technology somewhat out weighs their common sense.

Why would someone be ok waiting for a computer to load, hoping all files are not corrupt so you will have a good boot, and hope nothing is wrong with the internet connection? Wi-Fi signal is strong enough? Why would you pay extra money on your cell phone to find a number, when you can just reach across and look through a book. Ask your cousin or your spouse to race you next time to find the nearest Pizza Hut. Grab one of these new age kids, that believe reading a book is "old school", to jump on the phone and get the $1.75 charge when you can just open a book and find the same info. See who wins

Speaking of cell phone, please don't get me started on using the internet on the cell phone. Good Gosh!! It rivals Dial-up speeds. Whats wrong with you people? On the other hand, I'm not trying to impose that internet searches are not parallel. Google has saved me more than many times when I can't find a number I needed at the last minute. But it honestly reminds me of the part on WALL-E where every human is fat and overweight and does not want to get out their chairs. Myself, as a business owner in the Marketing field, relies on the phone books heavily as to be intertwined in each area. To syndicate available targets everywhere for a new campaign. Small cities are a really untapped resource for product distribution launches. Most of my vendors are not interested in sending me out to these areas to Scope it out. If I need to place "Seed" in a area, a search engine does not give me the intimates a phone book or a phone book site does.Then theres the Phone Book Sites. Be honest with you, this is where you would think phone books may have bit themselves. However, prices are at a all time high. Retailers are buyng a average of 1/2 page ads from Utility Company phone books. The most expensive by the way at $6k-12k a year. Advertising is expanded so much but phone books are still needed. The Guide to the community is a the best way to determine everything in that community. Mini's are available in most areas, so Keep your book on you and save some time. Trust me when I say this is still the first resource people use when they look for something. Its the most trusted source to entwine into a foreign area

Your Market Man, rt2night E-mail: trgroupstrategies@gmail.com Site: www.trmarketmanage.com,
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